I am thrilled to announce that "Dream Big" won 1st Place: Social Media Campaign Award at the IAFE 2025 Hall of Honor Communications Awards!
As creator and director of the 2025 Maryland State Fair’s award-winning Dream Big campaign, I developed the creative concept from the ground up and led a team of designers through execution.
The campaign spanned TV, social, email, broadcast, and print, with responsibilities ranging from storyboarding and animation to editing, compositing, voice acting, and social content creation.
Delivered across digital and audio platforms, the campaign drove record-breaking ticket sales and the highest engagement metrics in the fair’s social media history.
TV Commercial Spots
Social Media - Posts, Story, Strategy
Our team was tasked by the fair to generate excitement around contests and events while driving overall attendance. I led the campaign strategy and execution, personally handling the majority of concept development and production while guiding a small team through delivery and collaborating with our social media coordinator.
Total campaign viewership on both IG and FB reached 4.6 million.
With paid ads, the fair's impressions grew to 5.2 million, with over 22.5K users visiting the MSF website. Compared to the fair's 2024 data, their combined following count across all platforms during our 2025 "Dream Big" campaign grew 59.24%.
2025 MSF - Generic Story
2025 Mallet Competition - Story
2025 MSF - Generic Story
Chick-Fil-A Food Drive Post
M&TBank Post
College Night TONIGHT Post
Print Media
Our team produced print materials for the 2025 Maryland State Fair, including program ads, maps, rack cards, and billboards. The work shown below highlights my contributions to the print campaign. Additional print projects are available on the Graphic Design and Web page.
2025 MSF Program Map
2025 MSF Rack Card FRONT
2025 MSF Rack Card BACK
2025 MSF Concert Program Ad (Full Page)
2025 MSF Program Cover
2025 MSF Program Cover Printed on Display
Billboards & York Rd LEDs
Our team created billboards for several locations across major highways including digital LED versions for York Rd. The work shown below showcase some of my individual contributions.
